Ep. 4: How to Set Prices That Actually Make You Money

If you’ve ever stared at your offer and thought, “Oh sh!t, no one’s going to pay this”! And then lowered your price out of fear... this episode is for you. Because if your business strategy is basically “throw spaghetti at the wall and hope someone buys it,” you’re not building a business. You’re building an expensive hobby. And hobbies don’t pay mortgages, fund retirement accounts, or let you live your dream life.

In this episode of The Profit Princess, I’m sharing the real strategy behind pricing - not just pulling numbers out of the air, charging what “feels good,” or undercutting your competitors. You’ll learn how to ditch bargain-bin prices and step into your CEO crown by creating a pricing model that pays you, funds your dream life, and positions you as the authority your clients are looking for.

Here’s what we’re diving into:

• Why most women underprice themselves, and how fear, conditioning, and money stories are secretly driving your pricing decisions.
• The truth about pricing: why it’s not a vibe, it’s a strategy, and the three things every price point must cover.
• The three biggest pricing mistakes that are quietly killing your profit (and what to do instead).
• The Profit Pricing Framework: a 6-part method to set prices that are profitable, scalable, and rooted in transformation.
• The mindset shift you need to start pricing like a Profit Princess who knows her worth.

You’ll walk away knowing exactly how to create pricing that doesn’t just “cover costs” but actually builds wealth, commands respect, and reflects the true transformation you deliver.

Connect with Josie:

Instagram: @josiesmithofficial

Website: josiesmithcoaching.com

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Topics Discussed: how to set prices, women entrepreneurs pricing, profitable pricing strategies, money mindset for women, how to raise your prices, side hustle pricing, women business owners, charging your worth, profit strategies for entrepreneurs, money stories and pricing, financial freedom for women entrepreneurs, business coaching for women