Are you tired of pouring your heart, soul, and 80-hour workweeks into your business… only to watch the money slip through your fingers? You’re not lazy, you’re not bad at business, and you’re definitely not “bad with money.” The problem? Most women entrepreneurs are making the same 5 costly money mistakes over and over—and they’re totally preventable.
In this episode of The Profit Princess, I break down the five biggest money mistakes women entrepreneurs make and, more importantly, give you practical steps to avoid them so you can stop leaking money and finally start paying yourself like the CEO you are. By the end of this episode, you’ll walk away with clarity, confidence, and actionable strategies to get your finances working for you—not against you.
What You’ll Learn in This Episode:
Mistake #1: Pricing Wrong – Why picking a number based on fear or comparison keeps you underpaid, and how to set prices that actually put money in your bank account.
Mistake #2: Underpaying (or Not Paying) Yourself – How paying yourself consistently is the single most important habit for building a sustainable business.
Mistake #3: Reinvesting Too Much Back Into Your Business – The difference between strategic investing vs. compulsive reinvesting, and why over-reinvesting can actually stall your profit.
Mistake #4: Not Establishing a Profit Strategy From the Beginning – Why profit doesn’t just “happen” and how to create a clear, personal profit plan that grows with your business.
Mistake #5: Not Separating Business and Personal Money – How keeping your accounts separate shifts your mindset, simplifies taxes, and makes you feel like a legit CEO.
I also share why these mistakes happen in the first place, including the systemic ways women are conditioned around money and how it shows up in your business. Plus, I give real, actionable steps to break these patterns and start building profit, stability, and confidence in your business finances.
Resources & Links Mentioned in This Episode:
Key Takeaways:
- Revenue doesn’t equal profit. You need a strategy.
- Paying yourself isn’t optional—it’s essential.
- Strategic investing grows your business; compulsive reinvesting keeps you stuck.
- Profit planning starts at the beginning, not after you “figure it out.”
- Your business is real—treat it like one by separating personal and business finances.
Whether you’re just starting your business or feeling stuck in a cycle of burnout and underpayment, this episode will give you the clarity and tools to take control of your money, stop leaving profit on the table, and finally run your business like the confident, unapologetic CEO you are.
Connect with Josie:
Instagram: @josiesmithofficial
Website: josiesmithcoaching.com
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Private VIP Day: Power Surge VIP Day
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Topics Discussed: women entrepreneurs, business profit, pricing strategy, pay yourself, money mistakes, profit strategy, money mindset, business finance, scale your business, business growth tips, female CEO, money attachment style
